Quantum cognition?

Recently, there has been a bit of buzz building around using ideas from quantum physics to explain aspects of human cognition. Note that these contemporary theories are not a rehash of the Roger Penrose’s “The Emperor’s New Mind” but simply the application of non-classical probability theory to modeling human judgement and decision making. Jerry Busemeyer a former colleague from Indiana and sometimes collaborator Emmanuel Pothos are two of the researchers featured in this pretty interesting New Scientist article by Mark Buchanan.

From the article: “This is not to say there is anything quantum going on in the brain, only that “quantum” mathematics really isn’t owned by physics at all, and turns out to be better than classical mathematics in capturing the fuzzy and flexible ways that humans use ideas.”